Monthly Archives: July 2010

Did you pull that number out of a hat?

After the #SMCSTL meeting last night, I’ve been asked several times where our most-influential ranking came from. Unlike Bullwinkle, we did NOT pull that number out of a hat.

The algorithm, obviously can’t be fully revealed for many reasons:

  1. People would try to game it
  2. It’s in flux as we add/remove/tune parameters
  3. I talk like a propeller-head and might bore you all to death
  4. We might want to monetize it ;)

The essence is this:

We gather all the “organic” tweets via various sources (searches by location, keywords, hashtags, etc.)

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Infuz CEO Jason Fiehler presents “The State of Twitter: St. Louis”

At last night’s Social Media Club of St. Louis event, Infuz CEO and STL Tweets creator, Jason Fiehler, delivered the top line of the first ever “State of Twitter: St. Louis” report.

This major study focused on tweets within a large urban area, the “State of Twitter: St. Louis” revealed a large collection of data and statistics surrounding Twitter usage in St. Louis – from most popular trends, people and places to usage patterns of the over 200,000 local St. Louisans on Twitter for the first half of 2010.

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How One Canadian and His Minions Around the World Hijacked STL Tweets for His Own Nefarious Purposes

I don’t really pay that much attention to popular music, especially when it comes to vocal artists. I know of the big players, its just that I prefer the vocal stylings on Nivek Ogre to those of Taylor Swift. That being said, I do know who Justin Bieber is and that he has a legion of rabid, screaming fans.

A couple weeks ago I was watching the stream on STLTweets.com and started to see people tweeting about Justin Bieber and STL, and using the hashtag #STL. Even though I don’t really care for him and his kind of music, I thought it was pretty neat he was doing something about St. Louis. Turns out that even though he was coming to do a show in St. Louis, his minions use of #STL had to nothing to do with St. Louis.

Instead, it was the abbreviation of his latest single called “Some Thing Lame” or some such nonsense like “See Talking Ladies”. I don’t know.

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The Defining Moments of the 2010 FIFA World Cup

You would think that a soccer tournament would be defined by amazing goals that cut through the defense and find the back of the net, upsets, tense penalty shootouts in extra time, controversial referee decisions, and ridiculous celebrations.

While the 2010 FIFA World Cup has had its share of all of those, most people will forget about who won in the group stages and in the elimination rounds leading up to the finals. Many will forget who scored how many goals or how the goals went in because many consumers aren’t more than casual soccer fans.

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