Email Campaign Expertise: We Know How To Get People To Open, Ready & Act.
A successful email marketing campaign is a unique science. How do you get someone to read your message, let alone even open the email!? Leave it to the experts here at Infuz to have earned the label of being the “email experts” – as the emails created for Purina® Tidy Cats® litter brands and Yesterday’s News®Brand Litter are some of the best and most consistent performing email campaigns in the company’s history.
For numerous campaigns over the past three years, Infuz provides everything: messaging, artwork, design, subject line testing, html, text only versions, A/B testing and deployment.
In December 2010 through January 2011, we moved the needle in the following ways with our email marketing campaigns*:
BREEZE®Brand Litter System Emails:
• Click-through rate near 30%
• Delivery rate around 97%
• Ranked 2nd overall in open rates for all of Purina’s email marketing during that time period
Purina Tidy Cats Emails
• Open rate of nearly 22%
• Click-through rate near 32%
Yesterday’s News
• Open rate of nearly 15%
• Recorded over 34,000 click-throughs
*Data received from Stratigent
It’s no secret that Infuz knows how to engage, attract and activate through digital media – even through something as simple as an email.
Take a look at some of our highest performing creations to the right.