Creating the Purina^® Tidy Cats^® Online Community: A Place For People Who Love Their Cats To Connect.

If you have a cat, there’s a good chance you’re buying litter. Which is why with nearly 100 million homes with cats in America, cat litter is a $1.6 billion dollar business. Purina^® Tidy Cats^® owning a large portion of that market share, called upon Infuz to help create a better way to connect and reward its customers through digital media.

Infuz created the Purina^® Tidy Cats^® Online Community. Knowing that true social networking is best left to Twitter and Facebook, this Community is focused on letting its 3,270 members win prizes, share photos and vote for the cutest of cute cats in a feline version of “Hot-or-Not” called Purrfect Pic. As for rewards, in 2010 members could win a weekly sweepstakes for a $100 spa gift card by joining the Community. In 2011, the prizes now include Tidy Cats^® coupons, $100 spa gift cards and $100 Visa^® gift cards. These sweeps have been one of the most successful and engaging digital acquisition campaigns ever for the Tidy Cats^® brand.

Infuz created everything, from the concept and content to the development and deployment, as well as periodic updates.

The Community is in its second year and by the end of 2011 will receive a variety of exciting updates – including the ability to create individual cat profiles and new Purrfect Pic competitions that take it to the next level.

To see the latest happenings within the community, check it out for yourself at www.tidycats.com/community.