As 2011 winds down, it’s time to unveil the Infuz Holiday Project and thank our clients, friends and family who supported us throughout the year. Back in October, we started brainstorming a variety of crazy ideas for our holiday card: applications, microsites, charitable projects and ridiculous stunts. We had some big plans on the table, but in the end we decided on something simple. A video.
To say the St. Louis Cardinals had a miraculous season in 2011 is an understatement. They captured our hearts and our minds with one of the more magical stories in sports history. It was the stuff of fairy tales and we felt it deserved something special in return for both the team and the fans. Today we’re turning the mirror around to show what the fans think about this team. By telling the story of the season through the conversations on Twitter we can start to see the living, breathing soul of the Cardinals as seen through the eyes of its fans. Twitter presents us with a new channel of discussion, not dissimilar from talk radio, or a group of barstools at the local sports bar. We all get to see these conversations unfold and that’s a fascinating thing.
For the mega-fans and data nerds out there (welcome to the club!) we’ve included a poster sized infographic below. Print one out for the Cards fan you love most, they make a lovely holiday gift! Be sure to leave a comment below and let us know what you think. After the break we’ve separated the individual graphics to better highlight the details. Read More…