Culture

We are artists, gamers, thinkers and believers. We are more than just employees of Infuz, we are people… just like you. These posts are about who we are and how we live our lives as a group, as a community and as individuals.

ARTCRANK St. Louis

This past weekend, The Atomic Cowboy hosted ARTCRANK – a poster party for bike people. Now in it’s third year, ARTCRANK is a traveling showcase of local artists and their love of bikes and cycling culture. Artists from each city create, display and sell their work at each event – with free admission and affordable print prices.

Our very own Senior Art Director, Heath Harris was featured in this year’s show with his piece, “Apotheosis of Saint Louis Popping a Wheelie”.

For more photos from the event, head over to The Riverfront Times.

Heath’s piece, along with 29 others will remain on display as part of ARTCRANK’s two-week extension that runs through June 25th at The Atomic Cowboy (4140 Manchester).

The iPad as an Educational Device

As the younger generation becomes more tech savvy, it is no surprise that the online community is speculating that the iPad will become the ‘Toy of the Year’. This seems a bit outlandish, thinking that small children would be interested in a portable computer, but parents are finding that this is the perfect device. It is small and travels easily, making entertainment for the little ones easy to take anywhere. Most surprising however, is that the tots can navigate through it by themselves.

Recently, AdAge tested this idea by giving 3-year-old Everett an iPad. With no instruction, he managed to turn the device on, swipe through the different pages of apps, and then start, play, and exit them. This video below is just one of the many that can be found online showing children interacting with the device:

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The Case for Anonymity Online

Every time I join a new social media site, I have to create a username. Sometimes, I’m comfortable with using my given name while others need something more creative or that better defines me; Superwarriorprincessducky2. Christopher Poole, founder of the controversial 4chan, takes issue with this sort of identification. His site, built when he was a mere 15 years old, is successful because the users never have to identify themselves. Content can be uploaded by anyone, and no one needs to take the credit for it.

Poole argues that free use of the internet is becoming endangered and needs protection. He speaks to the raw content of his site and acknowledges the significant amount of adult content and a few instances where people have taken it too far. However, he defends the site and its open and truthful discussion; something he sees the internet loosing with identification requirements on a majority of sites where content is uploaded and shared. Poole isn’t alone in his thinking. His website gets around 7 million visitors each month and his followers are dedicated. As you will see in the clip, the 4chan community was able to control the Time100 with their voting and succeeded in making Poole number one on the list.

All of this is discussed on stage at the TED forum in California.

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Pantone Hotel opens in Brussels

Pantone has just opened their first hotel, located in Brussel’s Sint-Gilles area. With 59 rooms, each of the seven floors have been decorated using different color palettes, with each room patterned after one of seven distinct Pantone colors. Best of all, the rooms are affordable – starting at €59 a night.

For more photos, check out superfuture

So you want to be an advertising pro?

Don DraperYesterday we received an email from a person pursuing a career in marketing and advertising. He asked for some advice on how to prepare himself for the real world of advertising.

Here is a list of recommendations for anyone who wants to excel in this industry:

  1. Read as much as you can: Industry trades, books, blogs, email, research reports, etc. Become knowledgeable about what’s happening in the industry and where it is headed.
  2. Don’t drink the kool-aid. There is a lot of hype and B.S. in this industry. Question everything you hear and read. Demand proof for every claim made.
  3. Watch your friends and family. How do they interact with media? Do they pay attention to advertising? What do they pay attention to? What brands do they talk about and why? Watch how they shop and try to understand what influences their purchase decisions.
  4. Keep a journal of your own thoughts. This will help you mentally sort out what’s meaningful and what isn’t.
  5. Develop an expertise in something specific – Advertising and marketing communications is a broad field. Find an aspect you’re interested in and become an expert in that area.
  6. Put what you learn to practice. Donate your time to doing marketing work for a friend’s small business, a favorite local restaurant, your church, etc. Make sure you measure everything you do so you can learn first hand what actually works and what doesn’t. This is also good practice for managing a lean marcom budget.
  7. Raise the bar – Compare everything you do with the best in the industry, not just those around you. For example, if you want to be an Art Director, try to do work as good as or better than the best graphic designers in the world.
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