On Tuesday, a cookie tweeted a question that caused theaters to collectively gasp.
AMC Theatres responded with a tweet that has since been shared more than 300 times. (Oreo’s tweet has been shared 26 times.)
NOT COOL, COOKIE. RT @oreo: Ever bring your own Oreo cookies to the movie theater? #slicksnacker
— AMC Theatres (@AMCTheatres) September 25, 2012
AMC’s Interactive Marketing Manager Shane Adams, who wrote the tweet, hit the tone just right with his all-caps response. AMC has more than 136,000 followers; Oreo has about 53,000 followers.
Cinemark Theatres also responded, but the reply was seen only by a handful of followers — only those who follow both @Oreo and @CinemarkUSA. Cinemark has about 8,000 followers.
@oreo – We hope not! #Oreo Should work with us on a creative way to make an Oreo cookie flavor to put on our popcorn. Mmm!
— Cinemark Theatres (@CinemarkUSA) September 25, 2012
The trick to make sure this type of response is seen by more followers: Add a period (or any other character) before the @reply — “.@Oreo We hope not!” for example. It looks a bit awkward, but is widely accepted among Twitter users. (I’m not so sure about Oreo-flavored popcorn though.)