Theater’s cookie response brings down the house

On Tuesday, a cookie tweeted a question that caused theaters to collectively gasp.

AMC Theatres responded with a tweet that has since been shared more than 300 times. (Oreo’s tweet has been shared 26 times.)

AMC’s Interactive Marketing Manager Shane Adams, who wrote the tweet, hit the tone just right with his all-caps response. AMC has more than 136,000 followers; Oreo has about 53,000 followers.

Cinemark Theatres also responded, but the reply was seen only by a handful of followers — only those who follow both @Oreo and @CinemarkUSA. Cinemark has about 8,000 followers.

The trick to make sure this type of response is seen by more followers: Add a period (or any other character) before the @reply — “.@Oreo We hope not!” for example. It looks a bit awkward, but is widely accepted among Twitter users. (I’m not so sure about Oreo-flavored popcorn though.)