Clients

Infuz Launches HelpingPeople.org

Infuz Launches HelpingPeople.org

Just last week Infuz launched a new site for the United Way of Greater St. Louis. Since 1922, The United Way of Greater St. Louis has helped nearly 1 million people in 16 counties in Missouri and Illinois to advance the common good and mobilize the caring power of the community.

HelpingPeople.org is a humbling look into how the United Way is making a real difference for people in our community. In St. Louis, they’ve already helped 631,362 people, but their efforts extend to neighboring counties as far as Clinton, Randolph and several others.

Rukus provided the beautiful video production for the project, allowing all of us to see the magnitude of the United Way’s impact in our neighborhoods.

Exploring further, the website can calculate what a specific monthly donation to the United Way would amount to in real life. For example, just $5 a month provides breakfast for six children for a week, transportation to the doctor for two low-income adults and clothing for two children being adopted through foster care. The website also provides links for volunteers who would like to get involved.

We hope the new site launch will play an active part in their mission, and we look forward to seeing the enormous impact they have on our community continue.

Purina Email Success

Purina Email Success

Email Campaign Expertise: We Know How To Get People To Open, Read & Act.

A successful email marketing campaign is a unique science. How do you get someone to read your message, let alone even open the email!? Leave it to the experts here at Infuz to have earned the label of being the “email experts” – as the emails created for Purina® Tidy Cats® litter brands and Yesterday’s News®Brand Litter are some of the best and most consistent performing email campaigns in the company’s history.

For numerous campaigns over the past three years, Infuz provides everything: messaging, artwork, design, subject line testing, html, text only versions, A/B testing and deployment.

In December 2010 through January 2011, we moved the needle in the following ways with our email marketing campaigns*:

BREEZE®Brand Litter System Emails:
• Click-through rate near 30%
• Delivery rate around 97%
• Ranked 2nd overall in open rates for all of Purina’s email marketing during that time period

Purina Tidy Cats Emails
• Open rate of nearly 22%
• Click-through rate near 32%

Yesterday’s News
• Open rate of nearly 15%
• Recorded over 34,000 click-throughs

*Data received from Stratigent

It’s no secret that Infuz knows how to engage, attract and activate through digital media – even through something as simple as an email.

Take a look at some of our highest performing creations to the right.

Tidy Cats Community

Tidy Cats Community

Creating the Purina® Tidy Cats® Online Community: A Place For People Who Love Their Cats To Connect.

If you have a cat, there’s a good chance you’re buying litter. Which is why with nearly 100 million homes with cats in America, cat litter is a $1.6 billion dollar business. Purina® Tidy Cats® owning a large portion of that market share, called upon Infuz to help create a better way to connect and reward its customers through digital media.

Infuz created the Purina® Tidy Cats® Online Community. Knowing that true social networking is best left to Twitter and Facebook, this Community is focused on letting its 3,270 members win prizes, share photos and vote for the cutest of cute cats in a feline version of “Hot-or-Not” called Purrfect Pic. As for rewards, in 2010 members could win a weekly sweepstakes for a $100 spa gift card by joining the Community. In 2011, the prizes now include Tidy Cats® coupons, $100 spa gift cards and $100 Visa® gift cards. These sweeps have been one of the most successful and engaging digital acquisition campaigns ever for the Tidy Cats® brand.

Infuz created everything, from the concept and content to the development and deployment, as well as periodic updates.

The Community is in its second year and by the end of 2011 will receive a variety of exciting updates – including the ability to create individual cat profiles and new Purrfect Pic competitions that take it to the next level.

To see the latest happenings within the community, check it out for yourself at www.tidycats.com/community.

Charter Business

Charter Business

The Overhaul & Re-Launch of a National Brand: Reintroducing Charter Business Online With A Heavy UX Focus.

The Charter Business website was underperforming. Users were frustrated because the site didn’t clearly present information. Customer service and customizing required a phone call, and pricing details were buried or non-existent. Charter Business was frustrated because their website wasn’t helping to retain or attract potential customers.

Infuz recommended starting from scratch by doing a full exploration into why the site’s strategy wasn’t working. The next phase would then use those findings to rebuild the site, based on our findings.

Infuz began the process by setting up a user panel to test the current site’s functionality, with a focus on “shopping for telecommunication services.” Infuz then interviewed different business leaders and decision makers who were current or potential customers, uncovering their wants and needs.

Our in-depth usability testing uncovered pain points not easily identified with a site review. We revamped the site architecture and design with usability at the forefront.

The new site has the following features:
• Services are now divided by business size. Timely featured deals, and product news and offers are showcased on the homepage.
• There’s a “Solution Builder” tool that allows users to build and decide which services work best for their specific needs – along with the corresponding monthly price.
• Getting information about geographically based services is as easy as entering a zip code.
• Now getting customer service or answers to technical questions only takes a couple clicks through a detailed menu.

Infuz built every piece of the site, from back-end and wireframes to the full design you see today. Check it out: www.charter-business.com.

InteliSpend

InteliSpend

Digital Brand Refresh: A New Look, Website & Social Media Presence.

Intelispend™, an employee reward programs company, approached Infuz to help the brand reintroduce itself to the marketplace with a new name and look. Basically Intelispend handed Infuz its new logo and said, “GO!”

Here is what Infuz delivered:

  • A new website showcasing the new brand color scheme and more personable messaging strategy.
  • A social media strategy and launch of Intelispend’s official Facebook and Twitter page. (Read more about how we developed Intelispend’s social media strategy here)
  • The design and launch of Intelispend’s official blog.
  • A set of custom illustrations for icons to illustrate different sections of the site.
  • An SEO campaign that included search marketing, PPC and targeted landing pages.

You can view the live site at www.intelispend.com.

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