Engagement

3 Reasons To Post More Pictures on Facebook

From its infancy Facebook has heavily relied on photos. Some would argue photos are what keep people coming back, sustaining Facebook’s growth even to this day. Now more than ever it’s vitally important for brands to share visual content to connect with their audiences. Read on to see our top three reasons to post more pictures on Facebook.

1. Facebook’s Timeline Layout is Optimized for Pictures

Recently Facebook changed the way they present user profiles and brand pages in a major way. Changing from the old profile view to the new “timeline” view on user profiles was a complete redesign from the ground up. One of the primary motivators for this change was to increase the amount of time users spend on pages and profiles. By placing more emphasis on photos and visuals, they’ve done just that. From the large “Cover art” header image to the ability to “highlight” posts and increase the size of pictures attached, Facebook is placing more and more emphasis on visual media in the way they display information to the user. Other research by Simply Measured shows that interaction with visual content has gained the most benefit of all the timeline changes.

 

Simply Measured

2. Research Shows More User Engagement on Visual Content

New research from Track Social lends credibility to the trend: People like to look at pictures on Facebook. The new data shows engagement with picture posts is higher than text posts, posts with links and posts with video. One interesting thing about this research is that while picture posts have the highest engagement, brands are still posting links more than pictures. Linking someone away from Facebook means less likes, less comments and less overall engagement.

 

 

3. Facebook Gives Preference to Pictures in Newsfeeds

If we can acknowledge that most users who like your page won’t return to it on their own, then we can also assume you want users engaging with your posts on their newsfeeds. That means a big part of successful engagement on Facebook is getting your content to appear in the newsfeeds of your audience when they log into Facebook. One of the biggest factors that determines what shows up is the “weight” of the content. Facebook gives preference to pictures, so increasing their usage is a great way to optimize for the newsfeed.

Photos play a vital part in the Facebook ecosystem and using them liberally could help your brand increase their connections and build relationships faster.

Earning Facebook Love Rather Than Facebook Likes

Earning Facebook Love Rather Than Facebook Likes

You’ve got your brand set up on Facebook. You have a custom page, nice branding, maybe even some interactive applications. Now it’s time to start communicating, but what will you say? If your goal is to generate long term relationships and conversations, keep reading.

It’s very easy to think about Facebook messaging as an extension of other advertising: Post your specials. Talk about the features of your product. Write about your “brand promise”. It may seem like a natural fit, but it’s not what your audience wants in most cases. In most cases a Facebook page is as much about the audience as it is the owner. New studies by eMarketer and Insight Strategy Group show that audiences may “like” your page, but don’t necessarily “like” what you’re saying on it.

69% of all consumer actions on top brands’ Facebook pages were in response to personal posts while only 11% were in response to promotional posts according to eMarketer. Think of it as if it were real life. Does anyone “like” to hear people talk about themselves all day? Balance your promotional posts with a higher volume of post about things your audience talks about.

The Insight Marketing Group study helps to reinforce that position: Your audience expects you to be on Facebook but doesn’t want to feel “marketed” to.

By being more authentic and showing that you care about what your audience cares about, you can earn more than just their “likes”. You can earn their love.

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