From its infancy Facebook has heavily relied on photos. Some would argue photos are what keep people coming back, sustaining Facebook’s growth even to this day. Now more than ever it’s vitally important for brands to share visual content to connect with their audiences. Read on to see our top three reasons to post more pictures on Facebook.
1. Facebook’s Timeline Layout is Optimized for Pictures
Recently Facebook changed the way they present user profiles and brand pages in a major way. Changing from the old profile view to the new “timeline” view on user profiles was a complete redesign from the ground up. One of the primary motivators for this change was to increase the amount of time users spend on pages and profiles. By placing more emphasis on photos and visuals, they’ve done just that. From the large “Cover art” header image to the ability to “highlight” posts and increase the size of pictures attached, Facebook is placing more and more emphasis on visual media in the way they display information to the user. Other research by Simply Measured shows that interaction with visual content has gained the most benefit of all the timeline changes.
2. Research Shows More User Engagement on Visual Content
New research from Track Social lends credibility to the trend: People like to look at pictures on Facebook. The new data shows engagement with picture posts is higher than text posts, posts with links and posts with video. One interesting thing about this research is that while picture posts have the highest engagement, brands are still posting links more than pictures. Linking someone away from Facebook means less likes, less comments and less overall engagement.
3. Facebook Gives Preference to Pictures in Newsfeeds
If we can acknowledge that most users who like your page won’t return to it on their own, then we can also assume you want users engaging with your posts on their newsfeeds. That means a big part of successful engagement on Facebook is getting your content to appear in the newsfeeds of your audience when they log into Facebook. One of the biggest factors that determines what shows up is the “weight” of the content. Facebook gives preference to pictures, so increasing their usage is a great way to optimize for the newsfeed.
Photos play a vital part in the Facebook ecosystem and using them liberally could help your brand increase their connections and build relationships faster.