event

The Loss of an Innovator

On Wednesday, the world learned that Steve Jobs passed away from pancreatic cancer. Many received the news from their Apple computers or iPhones, devices that would not have been possible without his entrepreneurial spirit.

Steve Jobs’ story is an inspirational one. Instead of taking the path that was laid out for him, he made one on his own. As he explains in his commencement address to Stanford in 2005, his parents had always intended for him to go to college, but after 16 months he felt he was just wasting their money, “So I decided to drop out and trust that it would all work out ok.”

When I was in my senior year of high school, I found myself fed up with classes that I wasn’t interested in. Much to the dismay of my parents, I decided to dropout. People had a lot to say about my unconventional choice. They told me I was never going to make it if I didn’t go back to school and doomed me to be a high school dropout for life. Within months, I received my GED and was accepted to Webster.

By my sophomore year of college, I was getting tired of driving up to campus to do my homework in Adobe CS4. I was contemplating my first Apple purchase, so I could run the creative suite at home. I sat in my 1988 Volvo one night thinking about the choice I was about to make. I could have easily put that money into a new car (which I also needed), but the MacBook Pro was an investment in my future. I bought the MacBook Pro, and I’ve never looked back. It has awarded me more opportunities than I could have ever imagined.

Aside from his inventions, Steve Jobs seemed to be a man with inspiring and insightful views. The world will never forget his innovations, but don’t forget to remember his philosophy, “Stay hungry. Stay foolish.”

You’ll love and lose; and you’ll gain. Love what you do and live life to the fullest before it’s too late because death is a “destination we all share.”

Steve Jobs
1955-2011

12 Things The Infuz Creative Team Learned At The St. Louis Creative NEXT Event.

It’s not everyday you see over 100 St. Louis creatives gathered in one place with no promise of free booze. But on February 15, 2011, it happened at the first Ad Week “Creative Next” event held in Rodgers Townsend’s basement in downtown St. Louis.

The two-hour Q&A event featured an all-star panel of creative directors and alike in St. Louis. Moderated by David Johnson of Coolfire Media, the panel starred:

Steve Hunt of Cannonball

Hafiz Huda (and his mustache) of Infuz

Eric Thoelke of Toky

Tom Hudder of Rodgers Townsend

David Angerer of 4ORCE

The room listened closely as each panel member offered his perspective on the St. Louis creative community, where it is, where it’s headed and ways we can improve it. On top of that, social media, creative interns and award shows were hot topics as well.

While our own creative leader, Hafiz Huda, was on the panel, the entire Infuz creative team was in attendance as well. The past couple days, we’ve been discussing what we heard, learned and thought. So we decided to share what stood out the most for us, along with some commentary.

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CES 2011 Recap

After a whirlwind weekend of electronic nerdophilia, I’m back in the land of normal sized TVs and stable internet connections to share my thoughts on the connected TVs, Tablet, and Interfaces I encountered at CES 2011 in Las Vegas.

While I would have loved to have posted my thoughts earlier, apparently packing 140,000 technophiles into an area doesn’t do wonders for the local internet service. Shocker right? To recap the last post, I was looking for three big trends at CES: Internet Television, Tablets, & Natural User Interfaces. While I wasn’t blown away or shocked by what I saw there were some interesting developments with long term effects for advertisers and consumers alike. There were also some curious oddities that stuck out to me that you may not hear about elsewhere… I’ll get into those later.

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Celebrating Earth Day 2010 with Yesterday’s News® Eco-Friendly Cat Litter

As today marks the 40th anniversary of Earth Day, we find ourselves not only celebrating Mother Nature, but also the new Yesterday’s News® brand Cat Litter site that went live on Tuesday of this week. The new site is the latest step we’ve taken with the brand in empowering their message of sustainability and eco-friendly living for your cat, home and environment.

Introduced in 1987 to the alternative cat litter segment, Yesterday’s News has been providing environmentally-friendly cat owners a solution for their cat litter needs for over 20 years! Yesterday’s News litter features moisture-locking pellets made out of recycled materials that include newspaper, corrugated cardboard and reclaimed industrial sawdust.

Yesterday’s News came to us looking for ways to extend their digital reach and further spread the word about their newly redesigned, recyclable package. We worked with the brand team to design a new site that would provide product information, including the news about their new packaging (one of the first in the pet care industry), as well as user-submitted and expert tips on doing good for your cat, home and environment.

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STL Tweets at Social Fresh St. Louis!

Busy week ahead for STL Tweets and social media in St. Louis!

On Monday, Social Fresh comes to town and takes place at The Millennium Hotel (Downtown). Based out of Charlotte, North Carolina, Social Fresh is a series of social media conferences targeted toward marketers, agencies, and individuals influencing social networking and social media in cities across the country that are often overlooked in the social media realm.
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